Clueless

Search that answers.

Keyword search for the ones who know. An answer for the ones who ask.

Free demo on your assortment

Live demo in 24 hours. Nothing to install.

See how it works
Nordform
Search products, brands and categories
New seasonAutumn layersDown, fleece and shells for cold mornings.
Lightweight down hood jacket2 195 kr
Waterproof shell jacket2 795 kr
jacket

Searched for: jacket

Lightweight down hood jacket

Lightweight down hood jacket

Nordlys
2 195 kr
Down jacket, forest green

Down jacket, forest green

Nordlys
1 995 kr
Waterproof shell jacket

Waterproof shell jacket

Nordlys
2 795 kr
Half-zip fleece, navy

Half-zip fleece, navy

Nordlys
1 095 kr
Nordform
jacket

Searched for: jacket

Lightweight down hood jacket

Lightweight down hood jacket

Nordlys
2 195 kr
Down jacket, forest green

Down jacket, forest green

Nordlys
1 995 kr
Waterproof shell jacket

Waterproof shell jacket

Nordlys
2 795 kr
Half-zip fleece, navy

Half-zip fleece, navy

Nordlys
1 095 kr

Clueless lets your store continue the conversation

What your search field does with Clueless in it.

  1. Just your average search bar, with AI

    jacket

    Searched for: jacket

    Lightweight down hood jacket

    Lightweight down hood jacket

    Nordlys
    2 195 kr
    Down jacket, forest green

    Down jacket, forest green

    Nordlys
    1 995 kr
    jacket

    Searched for: jacket

    Lightweight down hood jacket

    Lightweight down hood jacket

    Nordlys
    2 195 kr
    Down jacket, forest green

    Down jacket, forest green

    Nordlys
    1 995 kr
    Waterproof shell jacket

    Waterproof shell jacket

    Nordlys
    2 795 kr
    Half-zip fleece, navy

    Half-zip fleece, navy

    Nordlys
    1 095 kr

    A word gets a list as today, in your own field. Nothing else on your site changes.

    Also: Typos and compound words, Article numbers, MPNs and GTINs, Filters from your catalogue, Ranked by what shoppers click.

    • Keyword and semantic search, fused
    • Multilingual
    • Product recommendation engine
    • Merchandising

  2. Search that understands

    a waterproof jacket for the school run, not too warm, in M

    Searched for: waterproof jacket for the school run, not too warm, with a hood

    Lightweight down hood jacket

    Lightweight down hood jacket

    Nordlys
    2 195 kr
    Waterproof shell jacket

    Waterproof shell jacket

    Nordlys
    2 795 kr
    a waterproof jacket for the school run, not too warm, in M

    Searched for: waterproof jacket for the school run, not too warm, with a hood

    Lightweight down hood jacket

    Lightweight down hood jacket

    Nordlys
    2 195 kr
    Waterproof shell jacket

    Waterproof shell jacket

    Nordlys
    2 795 kr

    Shoppers say what they want. The search gets it, and finds it.

    • Semantic search paired with forefront LLMs
    • Custom embedding models per vertical
    • Text and image embeddings

  3. Search that answers

    Does the hood fit over a bike helmet?
    Thought for 1s

    Yes. The lightweight down hood jacket has a helmet-compatible hood with a rear volume adjuster, so it fits over a bike helmet and cinches down without one.

    What's the difference between the two down jackets?
    Thought for 1s
    Lightweight down hood jacketDown jacket, forest green
    Fill power700650
    Weight310 g340 g
    HoodYesNo
    Price2 195 kr1 995 kr

    The hood jacket is the warmer and lighter of the two; the green one is the plainer cut.

    The questions customer service answers on weekdays get answered in the search box, evenings and weekends included.

    • Custom agent persona and tone of voice
    • Product facts
    • Comparison table

  4. A search box that keeps learning new things

    a warm jacket, not sure which kind
    Question 1 of 1

    What is it for?

    Live in a store since April and built on every week since. What shoppers ask for next is what we build next, and your store gets it as it lands.

    • Question cards
    • Virtual try-on
    • Style finder
    • Photo search
    • Next: what your shoppers ask for

Adapts to any merchant category.

Guitars, strollers, laptops, drills, fashion. The more a purchase needs advice, the more the follow-up matters.

Rain jacket → warm enough for November
Electric guitar → lighter, for small hands
Stroller → fits a small car boot
Monitor → good for coding, not gaming
Drill → light woodwork, not construction
Tent → for one person, under 1.5 kg
Sofa → sleeper, firm, under 220 cm
Espresso machine → fits under a cabinet
Harness → for a dog that pulls
City bike → step-through, built for rain
Moisturiser → fragrance-free, sensitive skin
Field watch → under 4 000 kr
Rain jacket → warm enough for November
Electric guitar → lighter, for small hands
Stroller → fits a small car boot
Monitor → good for coding, not gaming
Drill → light woodwork, not construction
Tent → for one person, under 1.5 kg
Sofa → sleeper, firm, under 220 cm
Espresso machine → fits under a cabinet
Harness → for a dog that pulls
City bike → step-through, built for rain
Moisturiser → fragrance-free, sensitive skin
Field watch → under 4 000 kr
Sofa → sleeper, firm, under 220 cm

E-commerce as personal as stepping into a store.

One retailer, July to September 2026

They start with one word

48% of first searches were a single word, 85% three words or fewer. So a list has to come first.

Then they describe

Nearly one in four shoppers who kept going switched to their own words: “thinner”, “a bit wider fit”, “in stock in 104”.

Depth is where the clicks are

12% clicked a product after one query, 62% after four. Clicks, not purchases.